NO ONE IS YOU

Hey freelancers 🙋🏻‍♀️ NO ONE IS YOU!

‘Competition’ is a concept that’s important to consider when you’re positioning your brand for sure. We want to know who’s in our market, and what they’re saying to their customers.

Once I establish this with my clients, I have 2 questions for them:

1. Do you want to fit in, or stand out?
2. Can you own, or change a conversation in your industry?

I want to establish, say, on a scale of 1-10, how much they are confident in their own identity, regardless of whether it’ll rock the boat. If they’re not, it’s part of my job to get them there!

Personally, I want to know what my fellow creatives are doing, and I aim to be an active part of the creative community. I constantly champion those that I see as talented, because I totally believe in reciprocity. But I can also see the difference between appreciating others, and trying to be like them.

At the end of the day, I’m 100% focused on what I’m doing, and why.

If you are too, YOUR clients will always find YOU.

Let me know your thoughts on competition, and has this given you a new perspective? 💥